Acceleraid Now Lets “Non-Techies” Put Artificial Intelligence to Work

With Acceleraid's new Machine Learning Center, neural networks can now be configured in just seven clicks

Users without technical expertise can now independently apply neural networks and machine learning algorithms in marketing and sales

Sales and marketing professionals stand to benefit most from everyday applications of artificial intelligence

Download press release Software-as-a-service provider Acceleraid has launched a new AI and Machine Learning Center. For the first time, users with no prior expertise can configure neural networks or machine learning algorithms in just a few clicks and apply them to audience segmentation, personalization, and the optimization of marketing and sales processes.

Depending on the use case, different machine learning algorithms can be selected directly with a single click: from simple scoring and clustering to contextual Bayesian bandits and neural networks. These various approaches independently detect patterns, optimize processes, and automate sales workflows. In doing so, they learn from customer behavior and deliver personalized offers.

Getting the most out of AI and machine learning always depends on the right interplay of parameters. For every use case, the data and the machine learning algorithms or neural networks need to be perfectly matched to each other and to the specific problem at hand. Configuring this normally requires experienced specialists such as data scientists and developers.

Acceleraid's development team has built an autopilot into its new Machine Learning Center. With just a few clicks, neural networks, for example, can be adapted to a wide range of use cases — no technical background required. Users can independently configure, train, monitor, and evaluate neural networks themselves, optimizing their digital sales processes as they go.

"The potential of AI in marketing and sales is virtually unlimited. But only when deployed correctly does it save time and money, and help generate revenue and closed deals," says Acceleraid CEO and founder Michael Altendorf. "We're now putting our technology exactly where it's actually used: in the hands of the sales and marketing professionals who can use our solution to independently optimize their activities and significantly increase their companies' revenue and deal closures."

The innovative solution delivers fast results and optimization from day one. Acceleraid's AI and Machine Learning Center is built so that algorithms can be trained and deployed even faster via autopilot. At the same time, it still offers the option to configure every element manually, just as before.

About Acceleraid

Acceleraid GmbH specializes in digitizing sales and customer processes for both B2B and B2C businesses. The company was founded in 2009 in Mannheim by former SAP managers with backgrounds in banking and financial services. Its core competency is the use of artificial intelligence for predictive analytics and the personalization of sales processes. A high degree of pre-configuration combined with agile project management methods and close collaboration with customers allows for fast project go-lives and quick returns on investment for clients.

Press Contact:

BCC for Acceleraid

Moritz Schenk

T: +49 (0)69 9002888-27

M: +49 (0)175 2577923

E: adtelligence@bcc-ffm.de